HOw do we Make Your Brand Achieve?
Although every project we work on is different, we try to follow the same, defined process which is actually quite straightforward:
Step 1 – DEFINE
Our creative ideas are all based on a solid understanding of your business, so there’s no such thing as too much information. We immerse ourselves in the details – your company, your product, distribution channels, your markets, your consumers. We ask questions, challenge assumptions and analyze everything possible. It’s only when we feel that we understand every element, that we move on.
Stage 2 – SIMPLIFY
The challenge is usually to communicate a relatively complex set of messages. We work hard to establish clarity and focus – distilling the messages down to a single-minded proposition that captures the essence of these messages. We use this proposition as the basis for the final stage of the process.
Stage 3 – IDEATE
This stage is difficult to define, because it relies on brainstorming, sleepless nights, scribbles on cocktail napkins and lots of coffee. Everything we come up with in this stage must resonate with the proposition from the previous stage. We explore different solutions which support and enhance core messages. In other words, we try to capture the essence of the proposition, then bring it to life.
Brand building isn’t art or science. It’s a fusion of both and that is when magic happens.
Make your brand not your logo.
Marketing communications is pretty basic: problem, product, customer. Solving the problem of getting your brand in front of your desired customer, and changing their preference to your brand requires more than a logo.
Is my brand the only ___________
that achieves ___________ ?
Will your answer achieve results?
That’s why we listen.
While there is great value in listening to Clients, we don’t discount the value of listening to your customers. Clients think from their brands’ point of view. We strive to understand your customer from a commercial point of view. That’s why we take to the streets to talk to those who use your products and services. It’s a special day when the creative team on your account can spend a day with your best salesperson making a sales call. Hearing what your customer asks your salesperson gives us great insight as to what your customers think of your business, your product — YOUR BRAND. Your marketing efforts will talk to that customer, and that’s why we get to know them, and to tell them how they can make your brand achieve results for them.
There will be no brand substitutes.
Our strategy for our Clients starts with this basic premise: Make your customers believe there is no substitute for your brand. That’s why we work with our Clients to create the tightest strategy to make your brand achieve.
The time is right now to make your brand achieve.
We never stop listening for that piece of information which will make your brand strike that deep, resonant chord within your target audience. This is when your customers believe there is no substitute for your brand.
And that’s the difference between having a good year and achieving a great year.
Collectively we’ve worked on some of the biggest brands in business.