Our creative ideas are based on a solid understanding of your business, so there's no such thing as too much information. We immerse ourselves in the details—your company, your product, your distribution channels, your markets, your consumers. We ask questions, challenge assumptions and analyze everything possible. It's only when we feel that we understand every element that we move on.

The challenge is usually to communicate a relatively complex set of messages in a format that strikes a chord with your audience. We work hard to establish clarity and focus. We distill messages down to single-minded propositions that capture the essence of your brand and use this proposition as the basis for every aspect of your communication platform in the final stage of the process.

This stage is complex to define because it relies on brainstorming, sleepless nights, scribbles on napkins and sometimes lots of coffee. Everything we come up with in this stage must resonate with the proposition from the previous stage. We explore different solutions which support and enhance core messages. In other words, we try to capture the essence of the proposition then bring it to life.