Determining what your brand is can be a confusing quandary but our BRAND SNAPSHOT can help you cut through the clutter and get down to what really matters.
During our Brand Snapshot, we may discover that your business is saying one thing but doing another. This destroys customer loyalty and reduces sales. Or, you may find your brand has lost its sense of direction and what it stands for. If this is the case, revitalizing your brand is the next step.
The outcome of the Brand Snapshot will help ensure consistency in the way your business is promoted and perceived. This leads to a stronger brand and, therefore, a stronger company. We audit all your materials, listed below, and compare them against your customers perceptions to identify gaps between audience perception and your current story. These discoveries are the areas you need to focus on as you begin to develop your long-term brand strategy and short-term tactics that will help you reach your goals.
During a Brand Snapshot we will conduct the following:
What will you receive?
A customized report that reveals the true essence of your business’ image. Your report will include:
Once these words are determined we can use them for everything from collateral to search engine marketing. Our Brand Snapshot is just one of the many tools we use to help clients develop brand strategies. It's extremely effective in demonstrating that what you think about your brand is meaningless. All that matters is how your customer perceives your brand. That's because no one cares about you personally, they only care about how your branded products and services can help them solve their problems and make their lives easier. Of course, there is a lot more to developing a brand strategy, but this is one of the easiest ways to get started.