Brand strategy fuses insight and metamorphic thinking to determine the character and tone of a brand, as well as what would drive your brand's differentiation.

Our capabilities are driven by a proprietary brand model called the ‘Brand Snapshot’ and include brand idea development, purpose, values, personality and positioning.

The outcome of a Brand Snapshot process feeds every future decision you need to make as a business and answers to your own uniqueness.

Though this concept is far from new. Companies have outsourced branding & creative marketing functions such as website, advertising campaigns, direct mail, etc. for a long time, but the time to consider outsourcing all marketing operations has arrived. It often saves money and improves quality, and it’s starting to look like the future as more and more companies begin to benefit from outsourcing.

Cold, hard numbers behind the need to outsource: Bain & Co. studied 2,000 companies over 10 years and found that only one in 10 companies achieved sustained, profitable growth. That's a scary number but the one common denominator amongst the winners? 85% of them used capability sourcing more broadly and innovatively than their competitors. Companies must find new ways to dominate their markets, and these numbers prove that intelligent outsourcing is a good strategy to help your company secure its spot in that 10%.

Brandscapes, ironically, opened for business just as this study started because we realized the need in 2006. But, we took it one-step-further—through our decades of experience we've come across many talented people. These people allow us to have a flexible core team of creatives and analytics to suit many business needs and ensuring even further uniqueness.

You can’t always rely on dry message methods like your mission statement, features, benefits and bullets points. While there is a time and place for those methods some of the most successful marketing campaigns are based on the power to tell a good story. Stories humanize your offerings and captivate an audience through several senses and has the power to engage them. When they're engaged with your product and believe there's no substitute for it it generates more business through word-of-mouth.

The most successfully crafted stories aren't about you and how great your product is, it speaks to points of pain or frustration that your audience is dealing with and describes how you solve the problems they face because you’ve been there.

Today, more than ever, crafting an authentic brand story could mean the difference between someone choosing to explore your business further or leaving it to view your competitor's website.

What story does your brand tell? Is it interesting? Does it engage? Is it personal? The possibilities are endless but our goal is to develop a content marketing strategy that entices customers to align themselves with your brand and we do it in a way that aligns with your big picture.

Studying your audience is at the heart of our Brand Snapshot. Trusting your gut doesn't always work in marketing although that’s how a lot of agencies start. You can’t always assume you know your audience—it’s like putting the cart before the horse. What we do is a magical blend of art and science. What was once crazy taboo is now a necessity. Over the years we’ve developed a method to get to the heart of your clients. It’s simple, it’s effective and in the long run has saved a few of our clients hundreds of thousands of dollars.

We take physical data and turn it into a campaign that reaches your prospective audience on several touch points, gets your marketing efforts in alignment and show you that it’s working.

Whether it's on paper or your monitor, design isn’t just a matter of making something aesthetically pleasing. In our advanced and connected age technology can change before you finish reading this. A user-interface (UI) can make or break a digital product or service. Great design, graphic or web is an essential competitive advantage. Our talented team of visual designers come from all walks of life. They work with UI designers to create beautifully useful interfaces, and with storytellers to make brand messages more powerful.

Visual design establishes the first impression of your brand and when it's expertly done, helps grow that first impression into a lifelong relationship.

Yes. There is a difference and it gets even more complicated than that. However, Dennis is really good at analyzing all the behind-the-scenes details that come with the mystery of SEO, SEM, PPC, SERP, SES, etc.

You can brush up on everything (here, we started the Google search) so when Dennis starts speaking in bites and bits you'll understand.

Determining what your brand is can be a confusing quandary but our BRAND SNAPSHOT can help you cut through the clutter and get down to what really matters.

During our Brand Snapshot, we may discover that your business is saying one thing but doing another. This destroys customer loyalty and reduces sales. Or, you may find your brand has lost its sense of direction and what it stands for. If this is the case, revitalizing your brand is the next step.

If you don't see your desires listed here — please ask. Chances are we've done it before and if we haven't we'll find a way to do it. We're problem solvers at heart and love to see how things work.